Native integrationMews Marketplace

The hotel CRM that connects natively to Mews

Automate your entire guest journey from Mews data. Built for independent hotels and groups.

Real-time bidirectional sync · Emails, SMS, WhatsApp · Satisfaction surveys · Loyalty program · Up and running in 48 h

Book a demoFree, 20 min, no commitment

Synced data View pricing →

Last updated: February 2026

48 hto be up and running

Real-timetwo-way sync

GDPR compliant

EU hosted

Dedicated support

Mews + TriggerFlow

What TriggerFlow adds to Mews

Mews runs your operations. TriggerFlow turns that data into revenue and loyalty.

Automated pre-stay journey

Welcome emails, upselling, pre-check-in: every booking triggers the right sequence at the right time.

Smart review management

Post-stay surveys followed by a Google review invitation, with a manager alert for unhappy guests.

OTA → direct reconversion

Identify Booking/Expedia guests and convert them to direct bookings with targeted offers.

Built-in loyalty program

Points, VIP tiers and perks, calculated automatically from actual spend in Mews.

Use cases

3 scenarios Mews hotels activate first

Scenario 1

The pre-stay journey that sells before arrival

Tuesday 2:12 PM. Mrs. Leroy books 3 nights in a Superior room for March 17-20 through the Mews booking engine. TriggerFlow captures the reservation. The workflow starts:

D-7 (Tuesday)

Enhanced confirmation email: dates, Superior room, parking code 4712, restaurant hours, local recommendations. This isn't the Mews confirmation. It's a real welcome email, branded by the hotel with useful information.

D-3 (Saturday)

WhatsApp upsell: upgrade offer to Junior Suite (+€45/night). TriggerFlow checks availability in Mews before sending. If the Junior Suite is full, the message isn't sent: no impossible promises.

D-1 (Sunday)

SMS with smart lock code and a pre-check-in link. The guest arrives, badges the door, settles in. Zero queue at the front desk.

The offer goes out before arrival, only if the room is available in Mews. Across all our clients, 5% of offers sent 3 to 7 days before arrival are bought.

See these scenarios in a live demo

Scenario 2

The survey that intercepts negative reviews

Thursday 11 AM. Mr. Sanchez checks out after 2 nights. His status changes to "checked-out" in Mews. TriggerFlow takes over:

D+1 (Friday)

Email with personalized satisfaction survey. Automatically translated to Spanish, since Mr. Sanchez's nationality is in Mews. 6 questions.

D+2 (Saturday)

Thank-you email with a direct link to the hotel's Google Business listing. "Thank you for staying with us. Would you share your experience?"

If score ≤ 5/10

Immediate alert to the manager, who calls the guest within 24 hours. The issue is often settled before the guest writes a review.

Happy guests are invited to post a review; unhappy ones get a call from the manager before they write online.

Scenario 3

Win back OTA guests to direct booking

A guest arrives via Booking.com. Their stay goes well. How do you get them to book direct next time?

Check-in

TriggerFlow detects "Booking.com" in the Mews reservation channel. Auto-tag "source:OTA" in the CRM. The guest enters a dedicated workflow.

D+14

Personalized email with exclusive offer: -10% on direct rate or loyalty perk (complimentary late check-out). The offer is only available through the hotel's website.

D+90

If no new booking: seasonal reminder tailored to their profile. If the guest has booked direct since, they automatically exit the workflow. No spam.

Every guest who comes back direct rather than through an OTA saves you the platform's commission.

Using Mews and these scenarios resonate?

Schedule a 20-minute call

Mews integration included in all plans. View pricing

Setup

Connect in 3 steps, no developer needed

Activate TriggerFlow in Mews Marketplace

From Mews Commander, go to Marketplace > TriggerFlow. Activate the connector: an API key is generated automatically. Copy it.

Paste the key in TriggerFlow

Settings > Integrations > Mews. Bidirectional sync starts immediately. Guests, reservations, rooms: everything arrives via webhooks.

Activate your workflows

Pre-configured scenarios or custom creation with the visual drag-and-drop flow builder. No code, no consultant.

“

“We connected TriggerFlow to our Mews on a Monday morning. By evening, our pre-stay emails were going out on their own. In 3 months, we doubled our Google reviews and our upgrades practically sell themselves. What I love most: the team doesn't touch a thing anymore, it just runs.”

Claire M., General Manager

Boutique hotel, 42 rooms, Paris 11th

Sync API

What flows between Mews and TriggerFlow

Via Mews open API and real-time webhooks. No CSV, no manual exports.

Data synced between Mews PMS and TriggerFlow CRM via the Mews open API
Category	Detail	Direction	Usage in TriggerFlow
Guest profiles	Name, email, phone, nationality, language, address, date of birth	Bidirectional	Unified CRM records, segmentation, message personalization
Reservations	Dates, room type, rate code, channel (direct, OTA, corporate), status, amount	Mews → TF	Automatic triggers (new booking, check-in, check-out), workflow filters
Charges & extras	Minibar, spa, restaurant, room service, miscellaneous charges	Mews → TF	Total guest spend calculation, average basket segmentation, loyalty points
Rooms & rates	Categories, types, rate plans, availability	Mews → TF	Availability check before upselling, room-type personalized offers
Notes & comments	Preferences, allergies, special requests, internal comments	Bidirectional	Messaging context, advanced personalization, AI assistant
Companies & groups	Corporate accounts, guest links, group bookings	Mews → TF	B2B segmentation, corporate workflows, group reporting
TF tags & scores	CRM tags, satisfaction score, loyalty status	TF → Mews	Visibility in Mews Commander for front desk and operations

Guest profiles

Bidirectional

Name, email, phone, nationality, language, address, date of birth

Unified CRM records, segmentation, message personalization

Reservations

Mews → TF

Dates, room type, rate code, channel (direct, OTA, corporate), status, amount

Automatic triggers (new booking, check-in, check-out), workflow filters

Charges & extras

Mews → TF

Minibar, spa, restaurant, room service, miscellaneous charges

Total guest spend calculation, average basket segmentation, loyalty points

Rooms & rates

Mews → TF

Categories, types, rate plans, availability

Availability check before upselling, room-type personalized offers

Notes & comments

Bidirectional

Preferences, allergies, special requests, internal comments

Messaging context, advanced personalization, AI assistant

Companies & groups

Mews → TF

Corporate accounts, guest links, group bookings

B2B segmentation, corporate workflows, group reporting

TF tags & scores

TF → Mews

CRM tags, satisfaction score, loyalty status

Visibility in Mews Commander for front desk and operations

Individual reservations sync in seconds via webhooks. Group reservations (allotments, blocks) may take up to 15 minutes for full sync. TriggerFlow never modifies reservations or rates in Mews: the PMS remains the source of truth.

FAQ

FAQ: Hotel CRM for Mews

It's a native connection between Mews cloud PMS and TriggerFlow hotel CRM. It syncs guest profiles, reservations, charges and comments in real time via the Mews open API and webhooks. Data flows both ways: Mews feeds the CRM with operational data, and TriggerFlow tags, satisfaction scores and loyalty statuses sync back to Mews Commander, visible directly at the front desk.

From Mews Commander, open the Marketplace and activate TriggerFlow. An API key is generated automatically. Paste it in TriggerFlow (Settings > Integrations > Mews). Sync starts immediately via real-time webhooks. No developer needed, no file to configure.

The technical connection is done from the Mews Marketplace, no developer needed. Initial sync depends on how much history you have. Including the first workflows (pre-stay email, post-stay survey), a hotel is up and running in 48 h.

Guest profiles (name, email, phone, nationality, language), reservations (dates, room, rate, channel, status, amount), charges and extras (minibar, spa, restaurant), internal notes and comments, room data and categories, companies and groups. Sync is bidirectional: TriggerFlow tags and scores sync back to Mews Commander. Reservations from all channels (direct, Booking, Expedia, corporate) are included.

Yes. Mews has a well-documented open API and an official Marketplace listing compatible CRMs, including TriggerFlow. The connection is native: no Zapier, no middleware. This is one of the advantages of Mews over on-premise PMS: connectivity is built in from day one.

No. TriggerFlow reads Mews data and can write supplementary information (CRM tags, comments, satisfaction scores), but it never modifies reservations, rates or availability. This is a design principle. The PMS remains the source of truth for operations; TriggerFlow leverages that data for guest relations.