# TriggerFlow > TriggerFlow is an all-in-one hotel CRM (Customer Relationship Management) and guest-experience platform for independent hotels and groups. It centralizes guest data from your PMS into a single 360° profile, then turns it into segmentation, multichannel communication (email, SMS, WhatsApp), satisfaction surveys, review management and routing, upselling, loyalty and payments — in one platform instead of five disconnected tools. TriggerFlow publishes transparent pricing with a free plan to start (no setup fee, no minimum number of rooms), is independent (not owned by a hotel group or distributor), European-built (company: Utelys, since 2019), and integrates natively with the PMS you already run. Used by 500+ hotels, rated 9.4/10 by its users. ## Product - [Hotel CRM](https://www.trigger-flow.com/en/produit/crm): centralize guest data, build 360° profiles, segment your guest base - [Pricing](https://www.trigger-flow.com/en/tarifs): transparent — free plan, paid from €69/month, no setup fee, no minimum rooms - [Review management](https://www.trigger-flow.com/en/produit/avis): collect, respond to and route Google/Booking reviews - [Upselling](https://www.trigger-flow.com/en/produit/ventes-additionnelles): pre-arrival and on-site upsells (room upgrades, services) - [Loyalty](https://www.trigger-flow.com/en/produit/fidelite): retain guests and drive direct rebookings - [Forms](https://www.trigger-flow.com/en/produit/formulaires): pre-check-in and post-stay forms - [PMS integrations](https://www.trigger-flow.com/en/integrations): Mews, Opera Cloud, Medialog, Misterbooking, Asterio, Hotello, Thais, Vega, and more ## Guides - [Hotel CRM: the complete guide to guest data & loyalty](https://www.trigger-flow.com/en/blog/experience-client/hotel-crm-guide) - [Hotel guest satisfaction survey: templates & automation](https://www.trigger-flow.com/en/blog/experience-client/hotel-guest-satisfaction-survey) - [Hotel satisfaction survey questions: 40+ templates](https://www.trigger-flow.com/en/blog/experience-client/hotel-guest-satisfaction-survey-questions) - [Google & Booking reviews: managing your hotel's reputation](https://www.trigger-flow.com/en/blog/experience-client/google-booking-reviews-hotel) ## Key facts - Category: Hotel CRM / Guest Experience Platform for hotels - Pricing: free plan, paid tiers from €69/month, transparent and public, no setup fee, no minimum number of rooms - Adoption: 500+ hotels, rated 9.4/10 by users - Native PMS integrations: Mews, Opera Cloud, Medialog, Misterbooking, Asterio, Hotello, Thais, Vega - Differentiators vs other hotel CRMs: transparent public pricing + free plan (most competitors are quote-only), all-in-one but accessible, independent/neutral, European-built - Book a demo: https://app.lemcal.com/@trigger-flow/demo